McFarlin Stanford is a dynamic team of Green Industry business coaches with international and domestic experience in C-Level Management from Fortune 100 to small entrepreneurial organizations. We are recognized for dramatically increasing sales volume and profitability through implementing exemplary business process, strategy, and development of loyal teams.  Learn More

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James Cali: Principal

James Cali: Principal

James leads the Executive Coaching Practice.

As the Leader of McFarlin Stanford’s Executive Coaching Practice, Jim brings over twenty-five years of executive leadership experience from within the professional services industry and as the former COO of a Professional Landscape firm. Jim is an architect of innovation. He stands alongside company leaders and executives of companies and assists hands-on as they chart their way forward. It’s scary heading towards the unknown, into the often unchartered waters of change. Jim has been there and knows how it feels and will drive you through the change for results. As an advisor, he sees clients challenged by complexity as they struggle to develop and execute relevant strategy. Jim brings accountability and urgency to the table, ensuring consistency in planning and daily activities in driving an organization forward.​

Jason New: Principal

Jason New: Principal

Jason leads the Operations Leadership Practice.

With over twenty years in the Professional Green industry, Jason leads our Operational Effectiveness Practice. It is Jason’s strong belief that building high performing, empowered, and effective teams enables business leaders to work on the strategic growth of the company. In order to drive this level of execution, Jason partners with operational leadership and dives into process, identifying areas that require change and reinforcement. With Jason’s support and direction, operations leaders implement effective plans, training their teams through adoption and ultimately to consistent execution. He drives accountability and continuous improvement to ensure success. At the core, Jason has always been about value realization, driving transformation and achieving results, but most impressively he thoroughly enjoys sharing his experience and knowledge with others, ultimately creating a winning culture.​

Chris Psencik: Vice President

Chris Psencik: Vice President

Chris leads the Construction Operations and Sales

Chris leads the Landscape and Construction Management Coaching Practice with emphasis on Sales Execution. Chris has twenty years of Professional Green Industry experience, driving business development efforts for large firms and has been consistently awarded accolades for his achievements within those organizations. He has the credibility and confidence to highlight where companies need to improve their sales and customer relationship management activities. Chris provides coaching and feedback on existing sales strategies and focuses efforts on refining sales process in order to drive desired revenue targets. Chris believes that consummate sales professionals are the face of an organization that must take ownership for doing whatever it takes to drive a brand – No Excuses!

Liz Helton: Vice President

Liz Helton: Vice President

Liz leads the Bookkeeping & Financial Services Practice.

With over twenty years of experience in financial services, Liz leads our Bookkeeping & Financial Services Practice. Liz focuses on processes to streamline and automate the finances of Green Industry clients so that our clients can spend more time doing what they are best at and not working in an office. Her goal is to provide real-time, meaningful financial data to business owners in a format that helps them make the right financial decisions for their businesses, saving both time and money. Liz holds our clients accountable for their responsibility in training their employees and adhering to best practices.

Ben Hardy: Manager

Ben Hardy: Manager

Ben leads the Talent Placement and Development Practice

Ben leads the Talent Acquisition for McFarlin Stanford. With over fifteen years in the Green industry and experience ranging from operations to human resources and recruiting on local and national levels, Ben has worked within highly successful firms and recruited top talent for all areas of an organization in multiple markets. Ben believes strongly that a successful organization is driven by successful individuals, which begins with having the right people in the right roles and empowering them to achieve and exceed their goals. The commitment to finding the right people that fit and enhance your culture, coupled with providing continued leadership and development for them, is the most important investment a company can make and it offers the greatest returns!

Patrick Wilson: Manager

Patrick Wilson: Manager

Patrick Drives Talent Placement

With almost ten years of experience in the political arena, Patrick joins the McFarlin Stanford team following his time lobbying on Capitol Hill. His efforts were spent focused on growing the H-2B visa program, which ultimately translated to the annual passage of legislation aimed to drive economic expansion throughout seasonal industries with a primary focus on professional green industry. Patrick has also processed and recruited hundreds of top-notch team members for a myriad of seasonal businesses and has assisted with their growth. He believes that success is derived from the value that an individual brings and the only way to successfully accomplish key organizational goals is to match quality people with strong leaders. He is committed to the success of your business and will stop at nothing to help your team succeed!

What We Do

Recruiting & Career Placement

Recruiting & Career Placement

Proven Team Building & Career Search Services  |  GO>

Bookkeeping & ​​Financial Services

Bookkeeping & ​​Financial Services

Expert Green Industry Financial Services | GO>

Peer Group Network

Peer Group Network

Learn from Experience & Accountability

Retreat & Conference Planning

Retreat & Conference Planning

Team deliverables that define the culture and future

​​Expert Analysis

​​Expert Analysis

Identifying your Path to Growth

Succession Planning

Succession Planning

The next Generation, ESOP & Interim Leadership

Strategic Planning

Strategic Planning

Crafting a Plan to Take You There

Coaching & Systems

Coaching & Systems

Training & Sustainable Processes

Contact us

Interested in seeing what we can do for you?

Email us to start the conversation or call us at:
214.702.1955

Expressway Tower
6116 North Central Expressway
Suite 1440
Dallas, TX 75206

3818 E Newby Street
Suite 101
Nampa, ID 83687

E-mail: support@mcfarlinstanford.com