News & Resources
Your Team Has a Great Culture. But Do They Speak the Same Language?
Thirty-two years in the green industry taught Jeffrey Johns a lot. What surprised him most wasn't about turf or operations or growth strategy. It was about communication and how much it had been quietly costing...Continue reading→
Why Every Landscape Business Needs a Board of Advisors — Even If You’re Not Publicly Traded
At the Texas Nursery & Landscape Association (TNLA) conference, McFarlin Stanford’s executive coach, Kevin Keim, explored a powerful concept that has helped hundreds of business owners grow with purpose: building your own "Board of Directors"...Continue reading→
Every Day I’m Hustlin’: Sales Success Starts with Relationships, Not Just Proposals
In the green industry, too many salespeople confuse being “busy” with being productive. When we presented at theTexas Nursery & Landscape Association (TNLA) conference, we challenged that mindset in Chris Psencik’s session, Every Day I’m...Continue reading→
The Most Underrated Lever in Maintenance Sales: Renewals
In our January ACE Team Development session on Maintenance Sales, Jason New and Chris Psencik put it plainly: renewals have been "a four-letter word" in the landscape industry for years. And honestly? For most companies,...Continue reading→
Tax Season Is Here – Are You Ready?
The landscaping industry faces the same year-end accounting requirements as any other business. January is crunch time for business owners. With key tax forms due by January 31, now is the moment to finish year-end...Continue reading→
McFarlin Stanford Appoints Scott Wallingford as Chief Executive Officer
Dallas, TX – McFarlin Stanford, a trusted partner for landscape business owners across North America, announces the appointment of Scott Wallingford as Chief Executive Officer. The appointment comes as the company expands to meet increasing...Continue reading→
A Smarter, Stronger Approach to Landscape Sales
In the landscape industry, winning new projects isn’t just about chasing leads — it’s about running a sales process that protects your margins, saves time, and attracts the right clients. Our Sales Execution Playbook, presented...Continue reading→
Why Now Is the Smartest Time to Invest in Recruiting and Retention
As the year winds down, many companies are tempted to pause hiring until the new year. But as our recent team discussion highlighted, this is actually the best time to be intentional about recruiting and...Continue reading→
Recruiting A Players: How to Hire and Keep the Best Talent in the Green Industry
Recruiting A-Players: How to Hire (and Keep) the Best Talent in the Green Industry Hiring is hard, and retaining great people is even harder. At a recent conference, we discussed a no-nonsense, results-driven approach to...Continue reading→
10 Essential Skills Every Landscape Crew Leader Needs in 2025
10 Essential Skills Every Landscape Crew Leader Needs in 2025 At this year’s Texas Nursery & Landscape Association (TNLA) conference, we tackled a critical issue impacting profitability and retention in the landscape industry: developing strong,...Continue reading→