Jason New: Founding Principal

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Jason leads the Operations Leadership Practice.

With over twenty years in the Professional Green industry and as a Founding Principal of the company, Jason, an Executive Coach at McFarlin Stanford leads Operational Effectiveness for the firm. Jason’s background as Vice President of Garden Management at multiple high-end and successfully growing landscape companies as well as his experience at The Brickman Group has positioned him as a true operational expert in driving results in leadership. He has led the Education Committee and served on multiple councils for the National Association of Landscape Professionals as well as other local and state green industry organizations. As an Executive Coach, he helps mentor and prepare upcoming leaders in landscape for success and what lies ahead in the green industry. It is Jason’s strong belief that building high performing, empowered, and effective teams enables business leaders to work on the strategic growth of the company. At the core, Jason has always been about making short term changes for long-term value, driving transformation and achieving results, but most impressively he enjoys sharing his experience and knowledge working with others, ultimately creating a winning culture.​

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