Team

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Cara O’Toole: Bookkeeping

Cara O’Toole: Bookkeeping Cara brings experience from many industries.  After graduating in Finance from Auburn University she spent 13 years developing an accounting department for a growing law firm in Atlanta.  Once the department was successfully established, she accepted a new numbers challenge, simultaneously earning her Master’s Degree in Math while being a self-employed math…

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Lasca Weiss: Executive Recruiter

Lasca Weiss: Executive Recruiter With more than 20 years of experience in the staffing industry, Lasca focuses on recruiting, staffing operations and sales for McFarlin Stanford. She is dedicated to quality customer service and making successful connections between our valuable clients and qualified candidates. Lasca believes in developing long-lasting relationships with the people she serves….

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Tracy Wallingford: Executive Coach

Tracy Wallingford: Helping Clients achieve – and exceed – their goals. With over 20 years of corporate and start-up leadership experience and a master’s degree in Executive Coaching and Organizational Behavior, Tracy brings a unique perspective to McFarlin Stanford clients. From her early days in advertising to executive roles in marketing, she has been an…

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Tommy Cole: Vice President

Tommy Cole Tommy has over 20 years of green industry experience with a diverse background in Landscape Design & Installation, Civil Construction, Interior Plant Care and Outdoor Services. His discipline is in developing and implementing simple, clean processes that are proven to deliver bottom line results. Through his coaching, he personally demonstrates the importance of…

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James Cali: Principal

James Cali: Principal

James leads the Executive Coaching Practice. As a Founding Principal of McFarlin Stanford and Leader of their Executive Coaching Practice, Jim brings over twenty-five years of executive leadership experience from within the professional services industry and as the former COO of a Professional Landscape firm. In addition, Jim has held leadership positions as Director of International…

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Jason New: Principal

Jason New: Principal

Jason leads the Operations Leadership Practice. With over twenty years in the Professional Green industry and as a Founding Principal of the company, Jason, an Executive Coach at McFarlin Stanford leads Operational Effectiveness for the firm. Jason’s background as Vice President of Garden Management at multiple high-end and successfully growing landscape companies as well as his…

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Chris Psencik: Vice President

Chris Psencik: Vice President

Chris leads the Construction Operations and Sales Chris leads the Landscape and Construction Management Coaching Practice with emphasis on Sales Execution. Chris has twenty years of Professional Green Industry experience, driving business development efforts for large firms and has been consistently awarded accolades for his achievements within those organizations. He has the credibility and confidence…

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Liz Helton: Vice President

Liz Helton: Vice President

Liz leads the Bookkeeping & Financial Solutions Practice. With over twenty years of experience in financial services, plus four years running her own residential construction business, Liz leads our Bookkeeping & Financial Solutions Practice. Liz focuses on processes to streamline and automate the financial mechanisms of Green Industry clients. She believes that sound business decisions…

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Ben Hardy: Manager

Ben Hardy: Manager

Ben leads the Talent Placement and Development Practice Ben leads the Talent Acquisition for McFarlin Stanford. With over fifteen years in the Green industry and experience ranging from operations to human resources and recruiting on local and national levels, Ben has worked within highly successful firms and recruited top talent for all areas of an organization…

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