ACE Peer Groups

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Helping you—and and your business—succeed with ACEs.

ACE stands for Accountability Creates Excellence, and when you join one of our ACE Peer Groups you’ll discover why.

Designed to act as your board of advisors and facilitated by a McFarlin Stanford/Grow Group executive coach, your ACE Peer Group will help you with the high-level decisions you need to make to control and grow your business and the best practices you need to implement to consistently come out on top. With three in-person meetings a year, an annual ACE Summit, and monthly check-ins with an accountability partner and your group facilitator, our ACE Program drives progress and delivers results. ACEs can literally change your business—and your life.

Complete this short form to learn more.

How our ACE Peer Group Program works

We find the ACE Peer Group that's right for you
After completing a short survey and speaking with The Grow Group/McFarlin Stanford coaching team, we’ll work with you to find the group that’s the best match for you and the type and size of company you run. There are 8–12 members in each group.

Your ACE Peer Group is facilitated by an Executive Coach
Our peer groups are led by Marty Grunder, Vince Torchia, James Cali, Jason New, Chris Psencik, and Tommy Cole—an accomplished team with a long track record of success in green-industry management and operations. Our peer groups also have a special Financial Metric focus led by CPA and CFP, Liz Helton. They don’t traffic in theory; they show you what they know actually works.

You'll meet in-person three times per year
The kick-off is held in New Orleans, with the other two meetings held at members’ companies or at a leading landscaping company. With a curriculum focused on a specific area of business, these 2.5-day meetings are structured and optimized to make the most of your time so you can get back to your company with the methods and mechanisms you need to excel.

You'll have the option of joining all ACE members for our Annual ACE Summit
This is a unique opportunity to take a deep dive into a particular topic and to network with an incredible group of leaders who’ll dramatically broaden your perspective. In 2017 we met at the Four Seasons Vail to focus on the client experience; in 2018 we gathered at the Four Seasons in Whistler, British Columbia, where we examined how to maximize operational efficiency; and in 2019 we headed to the Fairmont Le Château Frontenac in Québec City, Canada, to learn new ways to build a winning team. In 2020, at the beautiful Ritz-Carlton in Sarasota, Florida we learned about how to build and work with leadership teams—see what we have planned for the 2021 ACE Summit here.

You'll take part in Accountability Calls
To help you continue to develop and improve all year long, we’ll pair you with another member of your peer group to serve as your accountability partner. You’ll take part in a scheduled monthly call with this partner and your facilitator during months when your group does not meet. These check-ins drive progress in your business between meetings and propel you to get done what you need to do.

Access to our Executive Coaches
Contact your group facilitator at any time for short answers to quick questions, or when you need to know if you’re on the right track.

Additional Benefits
As an ACE member, you’ll also receive:

  • ACE Confidential, a monthly e-newsletter exclusively for ACEs
  • The Grow Group Forms Kit and access to webinars
  • Discounts on various events and products for you and your team, including our GROW! Conference and Fall Field Trips
  • Discounts on equipment through our extensive vendor network
  • Discounts on bookkeeping and recruitment services from McFarlin Stanford
  • Discounted personalized coaching from your group facilitator should you want or need more time

Test-Drive ACE Peer Groups at ACE Discovery
Twice a year, in the spring and in the fall, we host a no obligation event where you can try out the ACE Peer Group experience and see if looks like a fit for you. Get more information about ACE Discovery here.

Get Started
The best way to learn if our ACE Peer Group program is right for you is to take our short survey. It only takes a minute.
After that, we’ll get right back to you.

Complete this short form to learn more.

What do our ACEs say?

“In the world of business seminars, consults, books, apps, and the like, many times we hear the phrase ‘life-changing.’ When you become involved and engaged in the ACE Program, I’ll commit to you that this is absolutely the truth. If not for our ACE family, my brother and business partner, Ryan, and I would never get the candid, tell-it-like-it-is feedback every business our size needs to hear. We owe many of our successes to the ACEs.”
Benton and Ryan Foret
Foret Group
New Orleans, LA

“Joining our ACE Group has been the smartest thing we’ve done for our company and ourselves. We are so grateful to be in a group with successful, motivated people who genuinely want to help and support each other as much as they want to grow their own businesses. We’ve already seen the culture of our company and the bottom line improve as a direct result of things learned and implemented from our group.”
Claire and Charlie Goldman
R&R Landscaping
Auburn, AL

“The ACE Peer Group Program provides a sounding board that is unwavering and will give you honest feed back on any situation in your business. It has not only helped me get through tough situations in business and life, but it has also pushed me make decisions that I would not have done without the support and encouragement of my fellow ACEs.”
Joe Chiellini
Ameriscape Services
Tampa, FL

“The ACE Peer Group Program has enabled me to see the way other companies operate on a day-to-day basis. No matter if you are a $1-million or $10-million company, there are issues we are all going through industrywide that your fellow ACE members can help you overcome. Taking yourself away once a quarter isn’t a vacation, but what it does do is help you reset and refocus on exactly what you and your business need to be successful.”
Josh Springer
Property Pros
Indianapolis, IN

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